Start with the user outcome
The first screenshot should communicate the main job the app helps a person complete. Use the next images to show the key workflow, supporting details, and a credible result rather than repeating the same screen.
Google Play preview assets should show the real in-app experience. Build your story around captures from the current version of the app, then use brief supporting text only where it helps explain the interface.
Plan a useful sequence
A practical sequence is: primary benefit, the main action, a core workflow, a useful supporting feature, a proof point or overview, and a final benefit. Each frame should still make sense when viewed alone because stores can crop or rearrange previews.
Keep headlines short and make the UI large enough to inspect. Avoid decorative backgrounds that compete with the screenshot or hide what the product actually does.
Prepare and review
Use consistent typography, spacing, and color across the set. Inspect every export on a phone-sized preview, check that the text remains readable, and remove notifications or irrelevant status-bar details before submission.
For current format and policy requirements, verify the official Play Console preview-assets guidance before publishing.